Pumping on the Job

There is something in the air in the office this week. It’s called sales fever and boy oh boy do people have it bad. The entire office is in a hyper frenzy trying to sell the heck out of our products. And it’s working.

They are buying ad words left and right and setting up old fashioned mail campaigns. The ad word world is an amazing one to me. Little did I know that all of these companies are working like mad behind the scenes to get the perfect placement on my screen when I search for something like “infant dragon costume”. Did you know all of the work that goes into those little boxes on the right side of the screen? And, even better, did you know that every time you click on a link in one of those boxes that company is charged? When I first learned that (several years ago and in an entirely different industry) I found a company that I didn’t like and I clicked the crap out of their pay per click link. It probably didn’t do much damage though because each click doesn’t cost that much and I didn’t have the patience to do it for very long.

All of the press kits that I sweated over are starting to pay off. Editors have requested samples and we should start to see some very nice publicity. I will be certain to mention (over and over and over again) the publications that even hint at the AirCrib for your added reading pleasure.